Service experienceLaajuus (5 cr)

Objective

You can identify factors affecting the service experience.

You can measure the service experience and study it with quantitative and qualitative methods.

Cooperating with the interest groups, you can develop factors affecting the service experience.

Content

What factors affect the creation of a service experience?

How can the service experience be studied?

How can the service experience be influenced?

Accomplishment methods

Students can

a. find, study, produce and assess critically multidisciplinary data in their field of expertise.

b. solve demanding problems in research, development and innovation activities.

c. assess and manage independently individuals’ and teams’ operations.

e. assess different strategic approaches and justify their use in terms of management and development.