Study Guide

Objective

You are able to anticipate and identify what key knowledge about business environment is focal for your business.
You are able to evaluate the current situation and future trends regarding customers, competitors, partners and other value network actors in your industry.
You are able to identify and evaluate the business opportunities enabled by digital economy
You are able to identify development needs, plan a research-based development process and choose and apply various systematic methods to acquire data.
You are able to apply acquired data and knowledge to develop your business.

Content

How do various market players and environmental factors and forces affect a company’s markets and competitive environment?
What opportunities does digitalization enable to your business?
What methods are suitable to acquire and analyze information about company’s markets and competitive environment?
How to plan a research-based development process?