Marketing in digital channels Laajuus (5 cr)

Objective

You are able to describe and evaluate how marketing in digital channels can support customers’ buying and decision process.
You are able to evaluate and develop the importance, functionality and user-orientation of solutions related to digital channels.
You are able to evaluate the importance of content and channel choices as a key part of marketing on digital channels.
You can measure and analyze the results of marketing in digital channels.

Content

How is the customer purchasing and decision-making process supported in digital channels?
What are user-driven websites like, and how is visitor traffic generated and measured?
How can search engine marketing support marketing on digital channels?
What is a functional online store like?

Qualifications

alempi liiketalouden korkeakoulututkinto tai vastaava osaaminen

Materials

Strateginen muutosjohtaminen digiympäristössä 5 op
Asiakashankinta ja myynti 5 op
Asiakaskokemus 5 op
Sisältömarkkinointi 5 op

Accomplishment methods

a.You are able to find, study, produce and evaluate data related marketing in digital channels
d.You are able to develop marketing in digital channels
e. You can evaluate results of digital marketing