SCM services planningLaajuus (5 cr)

Objective

You understand the meaning and importance of customer centricity in logistical activities and supply chains.
You understand the basic (services) marketing concepts and principles, also valid in logistical/supply chain contexts.
You are able to plan and develop customer oriented logistical/supply chain services.

Content

What is the meaning of customers and customer needs in logistics and supply chains?
What are the basic (services) marketing concepts and principles that should also be taken into account in logistics and supply chain services?
How can logistics and supply chain services be planned and developed in a customer oriented manner?

Accomplishment methods

Students can
a. find, study, produce and assess critically multidisciplinary data in their field of expertise.
b. solve demanding problems in research, development and innovation activities.
e. assess different strategic approaches and justify their use in terms of management and development.
g. communicate proficiently and systematically in their spoken and written native language.