Marketing communications and reporting of responsibilityLaajuus (5 cr)

Objective

You are able to examine the elements of responsible marketing communications and their relevance to business.
You are able to evaluate the responsibility of your company's marketing communications and identify areas for development.
You know the models for reporting on corporate responsibility and know how to choose a suitable model.

Content

Transparency or glossy images? The company's communication informs customers and other stakeholders about the implementation of responsible operations. Factual, transparent communication brings competitive advantage and guides customers to make responsible choices.
What does responsibility mean in the decision-making and implementation related to marketing communications?
How can a company communicate its responsibility to its stakeholders?
What regulation guides the marketing communications of corporate responsibility?
What frameworks can be used for the reporting of corporate responsibility?

Qualifications

Yritysvastuu ja muuttuva toimintaympäristö 5 op tai vastaavat tiedot
Vastuullinen toiminnan johtaminen 5 op tai vastaavat tiedot

Materials

Vihreän siirtymän mahdollisuudet yhteiskehittämisen kohteena 5 op
Talouden ohjaus 5 op
Yrityksen kasvu ja talouden suunnittelu 5 op

Accomplishment methods

a. You can acquire, process, produce and critically evaluate and apply information related to marketing communications and reporting
e. You can evaluate strategic approaches and justify their use from a management and development perspective