Future challenges in hospitality servicesLaajuus (5 cr)

Objective

You are able to find, study, produce and critically evaluate multidisciplinary foresight information about the changes in the customer behavior and business environment of hospitality services.
You are able to utilize your foresight and innovation knowhow in solving demanding problems in experience and service business.
You are able to evaluate and justify the importance of foresight and innovations in managing and developing hospitality business at strategic level.

Content

How do you find, study, produce and critically evaluate multidisciplinary foresight information about the changes in the customer behavior and business environment of hospitality services?
How do you use your foresight and innovation knowhow in solving demanding problems in experience and service business?
What is the meaning of foresight and innovations in managing and developing hospitality business and in strategic decision-making?

Accomplishment methods

Students can
a) evaluate and make critical use of multidisciplinary foresight information about the changes in the customer behavior and business environment of hospitality services.
b) solve creatively complex problems in research, development and innovation.
e) evaluate and justify the importance of foresight and innovations in managing and developing hospitality business at strategic level.
f) communicate and interact in demanding international contexts of their field of expertise.