Development of e-business and e-servicesLaajuus (5 cr)

Objective

You are able to
- identify the key digital communication and distribution channels in the hospitality field and assess their significance and usability in organisations.
- identify new digital applications that support hospitality business.
- understand the role of e-business in developing service enterprises.
- empathise with customers in the change towards digital communication and e-business.
- identify e-business development needs in organisations.
- make use of the possibilities of e-business.

Content

What are the key digital communication and distribution channels of the hospitality field?
What new digital applications are there to support hospitality business?
What is the role of e-business in developing hospitality enterprises?
How does the development of digital communication channels affect the behavior and role of customers in hospitality business?
How do you identify e-business development needs in organisations?
How do you utilise the possibilities of e-business?

Accomplishment methods

Students can
a) evaluate and make critical use of multidisciplinary data in their field of expertise by producing new points of view.
c) evaluate and develop e-business in organisations.
e) evaluate and justify the strategic significance of e-business in organisations and to use new strategic approaches as management tools.