Digitalisation in tourism and hospitality servicesLaajuus (5 cr)

Objective

You understand the possibilities of digital solutions and digital network cooperation in tourism and hospitality business.
You know how to use digital solutions in the tourism and hospitality industry to create a competitive advantage and improve customer experience.

Content

How do you utilise digital solutions and digital network collaboration to improve the visibility, discoverability and usability of tourism and hospitality services from a customer experience perspective?
How do you utilise various digital solutions to improve the efficiency of organisations' operations?

Accomplishment methods

Students can
a. find, study, produce and assess critically multidisciplinary data in their field of expertise.
b. solve demanding problems in research, development and innovation activities.
c. assess and manage independently individuals’ and teams’ operations.
d. be responsible for operations and develop them independently.
e. assess different strategic approaches and justify their use in terms of management and development.
f. work independently in the expert duties of their professional field or as entrepreneurs.
g. communicate proficiently and systematically in the spoken and written language.