Future insights in the field of tourism and hospitality  Laajuus (5 cr)

Objective

You can identify future insights in the field of tourism and hospitality and know key foresight models and methods.
You are able to find, produce, study and critically assess multidisciplinary foresight information about changes in the customer behavior and business environment of hospitality services.
You are able to utilise foresight knowhow and innovation tools in solving demanding problems in experience and service business.
You are able to assess and justify the importance of foresights and innovations in managing and developing hospitality business at strategic level.

Content

What are the future insight in the field of tourism and hospitality?
What kind of future information is available in the field of tourism and hospitality?
What are key foresight models and methods and the benefits and limitations of different models and methods?
How do you find, produce, study and critically assess multidisciplinary foresight information about the changes in the customer behavior and business environment of hospitality services?
How do you use your foresight knowhow and innovation tools in solving demanding problems in tourism and hospitality business?
What is the meaning of foresights and innovations in managing and developing tourism and hospitality business and in strategic decision-making?

Accomplishment methods

Students can
a. find, study, produce and assess critically multidisciplinary data in the field of tourism and hospitality.
b. solve demanding problems in research, development and innovation activities.
e. assess different strategic approaches and justify their use in terms of management and development.
g. communicate proficiently and systematically in spoken and written language.