Development of e-business and e-servicesLaajuus (5 cr)

Objective

You are able to -recognise the key digital communication and distribution channels in hospitality and estimate their significance and utility in an organisation -recognise new digital applications that support hospitality business -comprehend the role of eBusiness in developing the enterprise -empathise with customers’ in the change of digital communication and eBusiness -recognise the needs to develop eBusiness in an organisation -take advantage of the possibilities of eBusiness

Content

What are the key digital communication and distribution channels of hospitality branch? What new digital applications there are supporting hospitality business? What is the role of eBusiness in developing a hospitality enterprise? How does the development of digital communication channels affect the behavior and role of customers in hospitality business? How do you recognise the need to develop eBusiness in an organisation? How do you utilise the possibilities of eBusiness?

Qualifications

Ei edellytä aiempaa osaamista.

Assessment criteria, good (3)

The student is able to a) recognize the key digital communication and distribution channels and new digital applications in hospitality and estimate their significance and utility in an organisation b) assess and develop eBusiness of an organization e) assess and justify the strategic significance of eBusiness in an organization