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Maritime business development and innovation managementLaajuus (5 cr)

Course unit code: MH00EZ43

General information


Credits
5 cr
Institution
Peppi

Objective

You know the principles, concepts, and theory of innovation management
You understand the importance of innovation management in business development
You understand different types of innovations and their role in innovation strategy
You can lead the innovation process
You can define the value system and chains, as well as the competitive factors, of the operating environment
You can assess changes in the operating environment

Content

What are innovations and innovation management?
How is the innovation process managed?
How are the competitive factors of an industry or operating environment assessed?
How is a competitive advantage achieved?

Evaluation

a. find, study, produce and assess critically multidisciplinary data in their field of expertise
b. solve demanding problems in research, development and innovation activities
c. assess and manage independently individuals’ and teams’ operations
e. assess different strategic approaches and justify their use in terms of management and development

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