Entrepreneurship and Small Business MarketingLaajuus (5 cr)
Code: MO00DB96
Credits
5 op
Objective
After successfully completing this study unit, students will be able to: - recognize the importance of entrepreneurship in the national economy - evaluate the necessary personal skills and attitudes to be an entrepreneur - identify the essential parts of the entrepreneurial process from finding a business idea to marketing planning of a new business venture as well as practices of a new establishment
Content
-Entrepreneurship challenge -Business opportunities: business idea identification and development -Building the business plan: financial, risk and marketing considerations -Practices of creating a new enterprise
Assessment criteria, good (3)
Approved learning assignments, assessment scale: excellent (5), good (4-3), satisfactory (2-1), fail (0)
Enrollment
07.08.2023 - 31.10.2023
Timing
16.01.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Xentre (vanhennettu) – yrittäjyyden ja innovaatioiden tutkimus- ja koulutusyksikkö (YRI)
Campus
Ecampus
Teaching languages
- English
Seats
1 - 40
Teachers
- Slaveya Hämäläinen
Teacher in charge
Slaveya Hämäläinen
Groups
-
VV2022-2023Optional studies 2022-2023
-
VV2023-2024Optional studies 2023-2024
Objective
After successfully completing this study unit, students will be able to: - recognize the importance of entrepreneurship in the national economy - evaluate the necessary personal skills and attitudes to be an entrepreneur - identify the essential parts of the entrepreneurial process from finding a business idea to marketing planning of a new business venture as well as practices of a new establishment
Content
-Entrepreneurship challenge -Business opportunities: business idea identification and development -Building the business plan: financial, risk and marketing considerations -Practices of creating a new enterprise
Opiskelumateriaali
Study material is provided on the course platform.
Yksilölliset oppimisväylät
The course is completed on own pace within 4 months from the start date
TKI ja työelämäyhteistyö
Possible to work in a group with peers with a similar timetable
Tentit ja muut määräajat
Deadlines are informed on course platform.
Kansainvälinen yhteistyö
Possible international co-operation between students.
Opiskelijan työmäärä
135 hours
Toteutuksen osien kuvaus
1 Entrepreneurship challenge
2 Business opportunities
-business idea identification and development:
3 Building the business plan:
-analyses, financial and marketing planning, risk management
4 Practices of a new business establishment
Further information
Independent or group work.
Approved assignments, no exams.
Please, note that all grades for those who have completed the course so far will be registered on 16 June at 16. There will be no grades or approval in the course from 16 June to 6 August.
Evaluation scale
1-5
Assessment criteria, good (3)
Approved learning assignments, assessment scale: excellent (5), good (4-3), satisfactory (2-1), fail (0)
Assessment methods and criteria
Assessment criteria are announced in connection to each assignment.
Evaluation points are given for each assignment.
Enrollment
14.03.2022 - 31.03.2022
Timing
01.05.2022 - 14.08.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Xentre (vanhennettu) – yrittäjyyden ja innovaatioiden tutkimus- ja koulutusyksikkö (YRI)
Campus
Ecampus
Teaching languages
- English
Seats
20 - 30
Teachers
- Slaveya Hämäläinen
Teacher in charge
Maarit Vahvanen
Groups
-
VV2021-2022Optional studies 2021-2022
Objective
After successfully completing this study unit, students will be able to: - recognize the importance of entrepreneurship in the national economy - evaluate the necessary personal skills and attitudes to be an entrepreneur - identify the essential parts of the entrepreneurial process from finding a business idea to marketing planning of a new business venture as well as practices of a new establishment
Content
-Entrepreneurship challenge -Business opportunities: business idea identification and development -Building the business plan: financial, risk and marketing considerations -Practices of creating a new enterprise
Opiskelumateriaali
Study material is provided on the course platform.
Yksilölliset oppimisväylät
-
TKI ja työelämäyhteistyö
-
Tentit ja muut määräajat
Deadlines are informed on course platform.
Kansainvälinen yhteistyö
Possible international co-operation between students.
Opiskelijan työmäärä
135 hours
Toteutuksen osien kuvaus
1 Entrepreneurship challenge
2 Business opportunities
-business idea identification and development:
3 Building the business plan:
-analyses, financial and marketing planning, risk management
4 Practices of a new business establishment
Further information
Independent or group work.
Assignments, no exams.
Evaluation scale
1-5
Assessment criteria, good (3)
Approved learning assignments, assessment scale: excellent (5), good (4-3), satisfactory (2-1), fail (0)
Assessment methods and criteria
Assessment criteria are announced in connection to each assignment.
Evaluation points are given for each assignment.
Enrollment
03.01.2022 - 16.01.2022
Timing
10.01.2022 - 01.05.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Xentre (vanhennettu) – yrittäjyyden ja innovaatioiden tutkimus- ja koulutusyksikkö (YRI)
Campus
Ecampus
Teaching languages
- English
Seats
20 - 30
Teachers
- Sabine Suorsa
Teacher in charge
Mia Silvenius
Groups
-
VV2021-2022Optional studies 2021-2022
Objective
After successfully completing this study unit, students will be able to: - recognize the importance of entrepreneurship in the national economy - evaluate the necessary personal skills and attitudes to be an entrepreneur - identify the essential parts of the entrepreneurial process from finding a business idea to marketing planning of a new business venture as well as practices of a new establishment
Content
-Entrepreneurship challenge -Business opportunities: business idea identification and development -Building the business plan: financial, risk and marketing considerations -Practices of creating a new enterprise
Opiskelumateriaali
Study material is provided on the course platform.
Yksilölliset oppimisväylät
-
TKI ja työelämäyhteistyö
-
Tentit ja muut määräajat
Deadlines are informed on course platform.
Kansainvälinen yhteistyö
Possible international co-operation between students.
Opiskelijan työmäärä
135 hours
Toteutuksen osien kuvaus
1 Entrepreneurship challenge
2 Business opportunities
-business idea identification and development:
3 Building the business plan:
-analyses, financial and marketing planning, risk management
4 Practices of a new business establishment
Further information
Independent or group work.
Assignments, no exams.
There will be a start session where the instructor will explain the content and answer questions.
For more information ask Slaveya slaveya.hamalainen@xamk.fi
Evaluation scale
1-5
Assessment criteria, good (3)
Approved learning assignments, assessment scale: excellent (5), good (4-3), satisfactory (2-1), fail (0)
Assessment methods and criteria
Assessment criteria are announced in connection to each assignment.
Evaluation points are given for each assignment.