Qualitative research methodsLaajuus (5 cr)

Objective

You can differentiate between qualitative and quantitative research methods
You understand the aims and philosophical paradigms of qualitative research
You can identify and utilise appropriate qualitative data collection tools
You can use relevant techniques for analysing and reporting qualitative research
You can interpret your findings to recommend managerial solutions

Content

What is the difference between quantitative and qualitative research methods?
What are the aims and philosophical approaches used in qualitative research?
How to design an effective qualitative data collection strategy?
How to to process and analyse qualitative data?
How can you interpret your findings to solve managerial problems?

Evaluation

Students can
a. use vocabulary and concepts extensively and proficiently in qualitative research
b. collect qualitative information from various sources and analyse them in a critical way
c. creatively identify and independently and innovatively solve research problems of the professional field
e. assess and develop models, methods, software and techniques