International business practices and lawLaajuus (5 cr)
Code: IB00FE48
Credits
5 op
Objective
You can assess the political, legal, economic and cultural environment of countries and regions and thus analyse different market areas.
You are able to demonstrate an understanding of different internationalisation strategies and market entry modes.
You are familiar with the rights and obligations of sellers and buyers in the sale of goods nationally and internationally.
You understand the importance of protecting your intellectual property and know how to avoid infringing IPR rights.
Content
What are the main challenges companies operating internationally face in terms of different political/legal/economic/cultural environments?
What are the main internationalisation strategies and market entry modes, and how to assess their risks?
How is a binding sales contract made, and what are the rights and obligations of the seller and buyer in the sale of tangible goods?
How should intellectual property rights be taken into account in marketing?