Qualitative research methodsLaajuus (5 cr)
Code: IB00FE52
Credits
5 op
Objective
You can differentiate between qualitative and quantitative research methods
You understand the aims and philosophical paradigms of qualitative research
You can identify and utilise appropriate qualitative data collection tools
You can use relevant techniques for analysing and reporting qualitative research
You can interpret your findings to recommend managerial solutions
Content
What is the difference between quantitative and qualitative research methods?
What are the aims and philosophical approaches used in qualitative research?
How to design an effective qualitative data collection strategy?
How to to process and analyse qualitative data?
How can you interpret your findings to solve managerial problems?