Brand designLaajuus (5 cr)

Objective

You are able to create a brand.
You understand the significance of brand management.
You are able to develop an existing brand.
You are able to search information and justify your decisions.

Content

How to create a brand?
How to manage a brand?
How to develop a brand?
How and where to find background information?

Qualifications

Studies completed in the field of graphic design.

Further information

The course is complemented by:
Logos and design guides.

Accomplishment methods

Students are able to:
- use professional vocabulary and concepts in an expert way in different situations.
- evaluate information sources critically.
- work as team members in working life expert duties and identify and describe the problems of the professional field.
- evaluate operations in customer, user and target group situations.
- choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
- promote teams’ goal-oriented operation.
- apply critically the ethical principles of the professional field in different situations.