Entrepreneurship and Small Business MarketingLaajuus (5 cr)

Objective

After successfully completing this study unit, students will be able to: - recognize the importance of entrepreneurship in the national economy - evaluate the necessary personal skills and attitudes to be an entrepreneur - identify the essential parts of the entrepreneurial process from finding a business idea to marketing planning of a new business venture as well as practices of a new establishment

Content

-Entrepreneurship challenge -Business opportunities: business idea identification and development -Building the business plan: financial, risk and marketing considerations -Practices of creating a new enterprise

Assessment criteria, good (3)

Approved learning assignments, assessment scale: excellent (5), good (4-3), satisfactory (2-1), fail (0)