Conseptualization and productizationLaajuus (5 cr)
Code: MO00DP04
Credits
5 op
Responsible person
Objective
You will be able to conceptualize and productize a new product or service.
You will be able to conceptualize (produce visual material) and present alternatives to the company.
You will be able to create a brand image with the company.
You will be able to produce a new concept together with the company through the conditions of the business.
You will be able to understand the intellectual property rights of the product / service
You will be able to understand the different financial channels for placing a product on the market.
You know the stages of productization in the company.
You will be able to start marketing a new product.
You will be able to use the tools of project management, costing and visualization in productisation.
Content
How will a new product or service be conceptualized with the company?
How will the new product / service be marketed together with the company?
How will the multidisciplinary team conceptualize and productize new product or service on the market?
Qualifications
No prerequisites.
Recommended: From Idea to innovation or similar
Materials
From idea to innovation
Commercialization in business
Innovation management in the digital age
IPR - Immaterial rights and product development
New venture creation
Enrollment
08.04.2024 - 31.05.2024
Timing
16.09.2024 - 31.12.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Xentre – yrittäjyyden ja innovaatioiden tutkimus- ja koulutusyksikkö (YRI)
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 100
Teachers
- Maarit Vahvanen
Teacher in charge
Maarit Vahvanen
Groups
-
VV2024-2025Optional studies 2024-2025
Objective
You will be able to conceptualize and productize a new product or service.
You will be able to conceptualize (produce visual material) and present alternatives to the company.
You will be able to create a brand image with the company.
You will be able to produce a new concept together with the company through the conditions of the business.
You will be able to understand the intellectual property rights of the product / service
You will be able to understand the different financial channels for placing a product on the market.
You know the stages of productization in the company.
You will be able to start marketing a new product.
You will be able to use the tools of project management, costing and visualization in productisation.
Content
How will a new product or service be conceptualized with the company?
How will the new product / service be marketed together with the company?
How will the multidisciplinary team conceptualize and productize new product or service on the market?
Evaluation scale
1-5
Qualifications
No prerequisites.
Recommended: From Idea to innovation or similar
Enrollment
07.08.2023 - 31.10.2023
Timing
16.01.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Xentre – yrittäjyyden ja innovaatioiden tutkimus- ja koulutusyksikkö (YRI)
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 100
Teachers
- Hanna Nieminen
Teacher in charge
Maarit Vahvanen
Groups
-
VV2022-2023Optional studies 2022-2023
-
VV2023-2024Optional studies 2023-2024
Objective
You will be able to conceptualize and productize a new product or service.
You will be able to conceptualize (produce visual material) and present alternatives to the company.
You will be able to create a brand image with the company.
You will be able to produce a new concept together with the company through the conditions of the business.
You will be able to understand the intellectual property rights of the product / service
You will be able to understand the different financial channels for placing a product on the market.
You know the stages of productization in the company.
You will be able to start marketing a new product.
You will be able to use the tools of project management, costing and visualization in productisation.
Content
How will a new product or service be conceptualized with the company?
How will the new product / service be marketed together with the company?
How will the multidisciplinary team conceptualize and productize new product or service on the market?
Evaluation scale
1-5
Qualifications
No prerequisites.
Recommended: From Idea to innovation or similar
Enrollment
03.01.2022 - 16.01.2022
Timing
10.01.2022 - 01.05.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
2 op
Mode of delivery
Distance learning
Unit
Xentre – yrittäjyyden ja innovaatioiden tutkimus- ja koulutusyksikkö (YRI)
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 40
Teachers
- Marjaana Roponen
- Ari Haapanen
Groups
-
VV2021-2022Optional studies 2021-2022
Objective
You will be able to conceptualize and productize a new product or service.
You will be able to conceptualize (produce visual material) and present alternatives to the company.
You will be able to create a brand image with the company.
You will be able to produce a new concept together with the company through the conditions of the business.
You will be able to understand the intellectual property rights of the product / service
You will be able to understand the different financial channels for placing a product on the market.
You know the stages of productization in the company.
You will be able to start marketing a new product.
You will be able to use the tools of project management, costing and visualization in productisation.
Content
How will a new product or service be conceptualized with the company?
How will the new product / service be marketed together with the company?
How will the multidisciplinary team conceptualize and productize new product or service on the market?
Materials
Learn platform
Teaching methods
Scheduled track:
e-campus course
Independent track:
The learning process that has been integrated into the work will be possible if in your assignments you can develop the know-how that has been mentioned in the objectives and contents of the study module. Contact the teacher of the study module before the beginning of the study module in good time to determine it
• is the learning process that has been integrated into the work possible in your own assignment
• what kind evidence you are able to give from your know-how
• witch parts of the study module you have to participate in teaching
Student workload
5 cr is 135 h. Independent work 135 h.
Evaluation scale
Approved/Failed
Assessment methods and criteria
It is estimated: learning exercises and the student's self-reflection.
Grounds: contents, plane of exercises and the student's own estimate of the learning.
Active participation and approved assignments
Pass/ Fail
Qualifications
No prerequisites.
Recommended: From Idea to innovation or similar