AdvertisingLaajuus (5 cr)
Code: GR00EC79
Credits
5 op
Objective
- You know the history of advertising.
- You are able to design advertisements for different media.
- You understand the meaning of advertising.
- You can create advertisements for different target groups.
- You understand the features of advertising media and the working methods of advertising agencies.
- You are familiar with the working methods of specialists taking part in the implementation of advertising.
- You are able to examine advertising critically and take ethical considerations into account.
Content
- What is good advertising?
- How to design advertisements for different target groups?
- How to work in a cost-effective way?
- How to consider ethical questions?
Materials
Campaign design
Enrollment
06.11.2023 - 17.11.2023
Timing
08.01.2024 - 30.04.2024
Number of ECTS credits allocated
5 op
RDI portion
2 op
Mode of delivery
Contact teaching
Campus
Kouvola Campus
Teaching languages
- Finnish
Seats
20 - 25
Degree programmes
- Degree Programme in Graphic Design
Teachers
- Veli-Matti Hilli
Teacher in charge
Sanna Haapanen
Groups
-
GRKV21SPGraphic design, full-time studies
Objective
- You know the history of advertising.
- You are able to design advertisements for different media.
- You understand the meaning of advertising.
- You can create advertisements for different target groups.
- You understand the features of advertising media and the working methods of advertising agencies.
- You are familiar with the working methods of specialists taking part in the implementation of advertising.
- You are able to examine advertising critically and take ethical considerations into account.
Content
- What is good advertising?
- How to design advertisements for different target groups?
- How to work in a cost-effective way?
- How to consider ethical questions?
Evaluation scale
1-5
Enrollment
07.11.2022 - 18.11.2022
Timing
09.01.2023 - 01.05.2023
Number of ECTS credits allocated
5 op
RDI portion
2 op
Mode of delivery
Contact teaching
Campus
Kouvola Campus
Teaching languages
- Finnish
Seats
10 - 25
Degree programmes
- Degree Programme in Graphic Design
Teachers
- Veli-Matti Hilli
Teacher in charge
Sanna Haapanen
Groups
-
GRKV20SPGraphic design, full-time studies
Objective
- You know the history of advertising.
- You are able to design advertisements for different media.
- You understand the meaning of advertising.
- You can create advertisements for different target groups.
- You understand the features of advertising media and the working methods of advertising agencies.
- You are familiar with the working methods of specialists taking part in the implementation of advertising.
- You are able to examine advertising critically and take ethical considerations into account.
Content
- What is good advertising?
- How to design advertisements for different target groups?
- How to work in a cost-effective way?
- How to consider ethical questions?
Evaluation scale
1-5