Fashion, style and brandLaajuus (5 cr)

Objective

- You learn fashion and style theories.
- You deepen your target group and customer-oriented thinking.
- You can design and produce experiences for users.
- You study the different trends, styles, lifestyle, and the cultural messages of products.
- You produce a service, applying and shaping existing products considering the needs of the target group.
- You learn fashion and style theories.
- You understand the importance of brand-building and its opportunities in a variety of contexts: the production of experience and events, concrete products, such as clothing collections and costumes.
- You learn the criteria of visual marketing and design the visual image and marketing material.
- You learn target group thinking and customer-oriented approach in product / service marketing.
- You learn to design and produce experiences.

Content

- How do style and fashion theories (Simmel, Bourdieu, Schulze) help you analyse different kind of experience worlds of consumers?
- How to adapt your vision to the style and values of the client?
- How to apply international trend information to your design, become familiar with fairs in the field, and make use of information provided by material supply agencies?
- How to observe and collect data related to the changing fashion and interior design?
- How to analyse your selected topic from the viewpoints of different theories?
- How to carry out an exercise in which you define the client or target group and create a product or service, which serves their values, hopes and needs?
- The client / representative of the target group will take part in the design process from the beginning.

Evaluation

Students can:
- use professional vocabulary systematically
- look for information in the key information sources of the field
- identify interrelated tasks
- use the key models, methods, software and techniques of the professional field
- justify their actions according to the ethical principles of the professional field