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Inbound marketingLaajuus (5 cr)

Code: LT00DT82

Credits

5 op

Objective

You can utilize the principles of inbound marketing and public relations in creating marketing-related content.
You can use the inbound marketing tools.
You can produce personalized content and influencer marketing.

Content

What is inbound marketing and what are its tools?
How to create visibility through search engine optimization (SEO) as part of inbound marketing?
How to design personalized content marketing/PR messages (e.g. blogs in Wordpress, newsletters) to attract customers?
How to use opinion leaders and influencers as part of an inbound marketing campaign?
What is storytelling and how to utilize it in marketing?

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Enrollment

08.01.2024 - 14.01.2024

Timing

08.01.2024 - 31.05.2024

Number of ECTS credits allocated

5 op

Virtual portion

2 op

Mode of delivery

60 % Contact teaching, 40 % Distance learning

Unit

Liiketalouden koulutusyksikkö

Campus

Kouvola Campus

Teaching languages
  • Finnish
Seats

20 - 60

Degree programmes
  • Degree Programme in Business Management
Teachers
  • Laura Hakanen
Teacher in charge

Laura Hakanen

Groups
  • LTKV22SP3
    Business, full-time studies
  • LTKV22KM5
    Business, part-time studies
  • LTKV21KM5
    Business, part-time studies
  • LTKV21SP3
    Business, full-time studies
  • VV2023-2024
    Optional studies 2023-2024

Objective

You can utilize the principles of inbound marketing and public relations in creating marketing-related content.
You can use the inbound marketing tools.
You can produce personalized content and influencer marketing.

Content

What is inbound marketing and what are its tools?
How to create visibility through search engine optimization (SEO) as part of inbound marketing?
How to design personalized content marketing/PR messages (e.g. blogs in Wordpress, newsletters) to attract customers?
How to use opinion leaders and influencers as part of an inbound marketing campaign?
What is storytelling and how to utilize it in marketing?

Evaluation scale

1-5

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Enrollment

02.01.2023 - 15.01.2023

Timing

06.03.2023 - 14.05.2023

Number of ECTS credits allocated

5 op

Virtual portion

3 op

RDI portion

3 op

Mode of delivery

40 % Contact teaching, 60 % Distance learning

Unit

Liiketalouden koulutusyksikkö

Campus

Kouvola Campus

Teaching languages
  • Finnish
Seats

20 - 50

Degree programmes
  • Degree Programme in Business Management
Teachers
  • Laura Hakanen
Teacher in charge

Laura Hakanen

Groups
  • LTKV20SP3
    Business, full-time studies
  • LTKV21KM5
    Business, part-time studies
  • LTKV20KM5
    Business, part-time studies
  • VV2022-2023
    Optional studies 2022-2023
  • LTKV21SP3
    Business, full-time studies

Objective

You can utilize the principles of inbound marketing and public relations in creating marketing-related content.
You can use the inbound marketing tools.
You can produce personalized content and influencer marketing.

Content

What is inbound marketing and what are its tools?
How to create visibility through search engine optimization (SEO) as part of inbound marketing?
How to design personalized content marketing/PR messages (e.g. blogs in Wordpress, newsletters) to attract customers?
How to use opinion leaders and influencers as part of an inbound marketing campaign?
What is storytelling and how to utilize it in marketing?

Evaluation scale

1-5

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Enrollment

08.11.2021 - 21.11.2021

Timing

14.02.2022 - 01.05.2022

Number of ECTS credits allocated

5 op

Virtual portion

3 op

RDI portion

3 op

Mode of delivery

40 % Contact teaching, 60 % Distance learning

Campus

Kouvola Campus

Teaching languages
  • Finnish
Seats

20 - 40

Degree programmes
  • Degree Programme in Business Management
Teachers
  • Laura Hakanen
Teacher in charge

Laura Hakanen

Groups
  • LTKV19KM3
  • LTKV20KM5
    Business, part-time studies

Objective

You can utilize the principles of inbound marketing and public relations in creating marketing-related content.
You can use the inbound marketing tools.
You can produce personalized content and influencer marketing.

Content

What is inbound marketing and what are its tools?
How to create visibility through search engine optimization (SEO) as part of inbound marketing?
How to design personalized content marketing/PR messages (e.g. blogs in Wordpress, newsletters) to attract customers?
How to use opinion leaders and influencers as part of an inbound marketing campaign?
What is storytelling and how to utilize it in marketing?

Evaluation scale

1-5