Study Guide

Objective

You can make use of social media marketing tools in marketing practice.
You can produce marketing material for Xamk social media platforms such as Instagram, Facebook, Snapchat and blogs.
You can also tell about Xamk and its programme (content marketing) in marketing videos and take part in marketing photoshoots for different brand materials.
You can tell about Xamk and its degree programmes briefly in English.
You understand the significance of peer marketing from organizations’ point of view.
You can speak in front of an audience and market in a suitable way in different events and for different target groups.

Content

How can you use social media in marketing?
How to be a student promotor?
How to make use of webpages and social media as a tool in peer marketing?
What is a good presentation?
How to make good marketing content?
How to introduce your own University of Applied Sciences and your degree programme briefly in English?
What aspects must be taken into consideration when you plan and produce social media content?
How do you produce quality marketing content for different channels?