The Operational Environment of Business and Competitive ToolsLaajuus (5 cr)
Code: MO00DB97
Credits
5 op
Objective
Retail and Entrepreneurship is an online study module organized and developed in cooperation with K-kauppiasliitto and universities of applied sciences in Finland. For more information (in Finnish): http://www.k-kauppiasliitto.fi/k-kauppiasliitto/kauppa-ja-yrittajyys-opinnot
You are able to form an overview of retail industry and its significance in Finland
You know how to describe customer target groups of different retail branches
You are able to portray the role and functions of retail in distribution channel
You can describe the means of competitive advantages of retail industry
You are able to define the role of the entrepreneur in retail chain organization
Content
What is the significance of retail industry in the society?
What are the customer target groups in different retail branches?
What are the role and functions of retail in distribution channel?
What are the competitive advantages of retail industry?
What is the entrepreneur’s role in retail chain organization?
Qualifications
No pre-requisities
Materials
Retail- and entrepreneur studies:
Personnel and management 5 credits
Indicators and management 5 credits
Enrollment
03.01.2022 - 16.01.2022
Timing
10.01.2022 - 29.05.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
5 op
Mode of delivery
Distance learning
Unit
Xentre – yrittäjyyden ja innovaatioiden tutkimus- ja koulutusyksikkö (YRI)
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 50
Teachers
- Marjaana Roponen
- Marita Kankaanranta
Teacher in charge
Marita Kankaanranta
Groups
-
VV2021-2022Optional studies 2021-2022
Objective
Retail and Entrepreneurship is an online study module organized and developed in cooperation with K-kauppiasliitto and universities of applied sciences in Finland. For more information (in Finnish): http://www.k-kauppiasliitto.fi/k-kauppiasliitto/kauppa-ja-yrittajyys-opinnot
You are able to form an overview of retail industry and its significance in Finland
You know how to describe customer target groups of different retail branches
You are able to portray the role and functions of retail in distribution channel
You can describe the means of competitive advantages of retail industry
You are able to define the role of the entrepreneur in retail chain organization
Content
What is the significance of retail industry in the society?
What are the customer target groups in different retail branches?
What are the role and functions of retail in distribution channel?
What are the competitive advantages of retail industry?
What is the entrepreneur’s role in retail chain organization?
Evaluation scale
1-5
Qualifications
No pre-requisities