Basics in digital sales and marketingLaajuus (5 cr)
Course unit code: PA00EG90
General information
- Credits
- 5 cr
- Teaching language
- Finnish
Objective
You know the basics of digital sales and marketing. You understand the multichannel possibilities as well as marketing trends. You know how to use the methods of sales and marketing in service development. You know how to sell and market your own know-how.
Content
How the digital sales and marketing proceeds?
What does customer focus mean in sales and marketing?
How to consider the multichannel?
How do you sell your ideas and make your own knowledge visible?