Commercialisation of wellbeing servicesLaajuus (5 cr)
Code: HJ00FA34
Credits
5 op
Objective
You can use the terminology of commercialisation consistently and apply commercialisation tools and methods, taking sustainability into account.
You know how to launch a profitable business into the market.
You demonstrate familiarity with the fundamentals of profitable business.
Content
How do you collect, analyse and use information about a company's (potentially international) market environment?
What are the basic principles of brand building?
How is profitability generated in business?
What is the impact of pricing on a company's profitability?