Customized services in hospitality businessLaajuus (5 cr)

Objective

You expand your understanding of customer experience in producing services.
You are able to produce customized services from the view point of customer experiences.
You can measure and evaluate the success of customer experience.

Content

How to customize services?
How do you collect customer information and develop customer experience?
How can you measure customer experience?

Accomplishment methods

Students can
use professional vocabulary and concepts in an expert way in different situations.
evaluate information sources critically.
work as team members in working life expert duties and identify and describe the problems of the professional field.
evaluate operations in customer, user and target group situations.
choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
apply critically the ethical principles of the professional field in different situations.