Customized services in hospitality business (5 op)

Tavoitteet

Laajennat asiakaskokemuksen ymmärrystä palvelujen tuottamisessa
Osaat tuottaa henkilökohtaisia palveluja asiakasymmärryksen näkökulmasta
Osaat mitata ja arvioida asiakaskokemuksen onnistumista

Sisältö

Miten palveluja voidaan henkilökohtaistaa?
Miten asiakaskokemusta voidaan kehittää palvelujen tuotannossa?
Miten asiakaskokemusta voidaan mitata?

Opiskelumateriaali

Learning material is on the Learn platform.

Opiskelumuodot ja -menetelmät

Independent execution method as an online implementation, independently completed learning tasks and familiarization with the topic. No live lectures or group work.

Tenttien ja tehtävien ajoittuminen

The course contains various short tests, few discussion tasks and exam. Assignment return times are announced at the beginning of the study period.

Opiskelijan työmäärä

135 hours of independent work.

Lisätietoja opiskelijoille

This course is included in 'Diploma of higher education in tourism and service business management' by Xamk Pulse.
Xamk's degree students cannot enroll on Xamk Pulse's courses.

Arviointiasteikko

1-5

Arviointimenetelmät ja arvioinnin perusteet

Students can
use professional vocabulary and concepts in an expert way in different situations.
evaluate information sources critically.
work as team members in working life expert duties and identify and describe the problems of the professional field.
evaluate operations in customer, user and target group situations.
choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
apply critically the ethical principles of the professional field in different situations.