eBusiness and eMarketingLaajuus (5 cr)

Objective

Students use concepts related to e-business proficiently. Students are able to evaluate the possibilities and benefits of e-business as part of a company’s business operations. Students can make an e-marketing plan for a company.

Content

What do e-business and e-marketing mean? What possibilities does e-business offer? What is a well-functioning e-business like? What are the possibilities of digital marketing? How can the company website be developed? How can social media be utilisedin business?

Qualifications

Principles of Marketing or equivalent studies required.

Assessment criteria, good (3)

a) Students can use concepts related to e-business systematically c) Students can perceive the possibilities and benefits of e-business as part of a company’s business operations e) Students can use the main methods and systems related to e-business