Forestry Services as a BusinessLaajuus (5 cr)

Objective

You know what segmentation is and you know how to apply it with forestry services. You are able to determine the most important competitive tools of the forestry organisation. You draft an extended marketing plan for forestry services. You know and understand service-dominated business logic. You know and develop business models in service-dominated forestry enterprises.

Content

What is segmentation in forestry? What competitive tools the organisation can use when selling forestry services? How do I draft a marketing plan for forestry services? What is service-dominated logic in forestry? How is service-dominated business implemented?

Qualifications

Previous studies are not required.

Assessment criteria, good (3)

e. You are able to choose appropriate models, methods, software and techniques according to the purpose and justify these choices.