International Service Management and MarketingLaajuus (5 cr)

Objective

The student is able to - recognise the crucial elements of a service system and explain the principles of service productising and service design - plan a service offering, both for domestic and international market - create a service marketing communication plan - assess profitability and efficiency of service marketing activities - explain how to manage and develop services marketing in service competition.

Content

-The role of services, service competition, international service markets - Creating of service offering; service design; service experience - Service quality management - Integrated marketing communication in services marketing - Service brand management in international markets - Service profitability - Market-oriented organisation and service culture

Assessment criteria, good (3)

Excellent (5), Good (4-3), Satisfactory (2-1), Failed (0). The evaluation is based on knowledge and skills.