Leadership and customer relationsLaajuus (5 cr)

Objective

Students can support the implementation of the customer relations strategy of a service company with their leadership. Students can plan and manage customer relations and carry out corrective measures. Students can take into account digital technology in the development of customerships.

Content

How can team operations in accordance with customer goals and strategies be supported? How is the work of people in the customer interface of a service company planned and guided? How can customer oriented operations in an organisation be secured and developed? What does digital technology mean in leading customerships?

Evaluation

a. osaat käyttää asiantuntevasti ammattikäsitteitä eri tilanteissa
b. osaat arvioida käyttämiäsi tietolähteitä kriittisesti
e. osaat valita tarkoituksenmukaiset mallit, menetelmät, ohjelmistot ja tekniikat ja perustella valinnan

Qualifications

Knowledge of the basics of Customer intelligence and customer relationships plus Development of leadership is recommended.