Marketing and Target Group Know How (5cr)
Course unit code: 601205012
General information
- Credits
- 5 cr
Objective
Through experience, the student learns to: identify different target groups of customers, businesses, and private entities. to market their own skills to the selected target group to analyze a situation and to choose the appropriate marketing channels and methods.
Content
Through an LCCE project, students learn about various target companies. Students analyze of the public image of those companies. On the basis of this public image, students make a product-proposal, which they also market to a target company.
Assessment criteria, good (3)
Excellent (5), good (4-3), satisfactory (2-1), fail (0)