Opintojakso LLaajuus (5 cr)

Objective

You can use productization methods. You are familiar with immaterial law concerning products and services and are able to apply law when protecting ideas of your own. You are able to experiment and apply the methods of commercialization.

Content

How do you collect and analyze market information to develop products /services? How do you develop service packages? What does the quality of services involve and what is the significance of quality in productization? What are the means of service productization? How do you brand productized services and launch products in the market?

Assessment criteria, good (3)

a. You are able to use professional concepts of productization and commercialization consistently. c. You understand the functions of productization and commercialization as a whole. e. You can use the essential methods and technologies of productization and commercialization.