Productisation and CommercialisationLaajuus (5 cr)

Objective

You can use productization methods. You are aquainted with immaterial law concerning products and services, and are able to apply law when protecting an idea of your own. You are able to experiment and apply the methods of commercialization.

Content

How do you collect and analyze information of the market to develop a product/service? How do you develop a service package? What is the quality of the services composed of and what is the significance of quality in productization? What are the means of service productization? How do you brand productized services and launch products in the market?