Media EnglishLaajuus (5 cr)

Objective

Students are ble to communicate assertively in English in the professional context, paying attention to the demands of the situation, and also in unexpected situations. Students are familiar with the main concepts of the field and can utilise their language skills in tasks requiring expertise. The target level is B2 in the European Framework (CEF) also in work-related situations. The prerequisite for the course is grade cum laude in Finnish matriculation examination, level B2 in the entrance level test, or pass grade in the Preparatory course. Students who have been instructed to participate in the Preparatory course must pass the Preparatory course before they can take the course exam for this course. Students are strongly advised to pass the Preparatory course before starting this course. Common objectives After the successful completion of the course students are able to evaluate their own learning, evaluate success of communication situations, and apply their skills in new situations are able to efficiently use language tools (eg. Internet dictionaries, search machines, and proof-reading tools) are able to adapt their communication style according to the situation, interlocutor, and language skills of participants is aware of the impact of culture on communication Is able in English to: draft a job application and participate in a job interview, and in these situations describe their competence and education compose clear and well-structured email messages that display professional style communicate fluently and comprehensibly on the phone describe a company or other organisation in English in a professional manner compose an abstract for the Bachelor’s thesis according to KyUAS guidelines After successfully completing the course students can Field specific objectives read professional publications and comment on them both orally and in writing. write texts using technical terms of the field of media. name tools and techniques used when designing media products. justify decisions made in their own design assignments. give an oral presentation on a topic related to the field of media.  

Content

Common content learning skills using language tools applying for a job, including description of one’s education and competence email and telephone communication description of a company/organisation writing an abstract of the Bachelor’s thesis independent revision of grammar using Opinaika pages and instructions available in the Moodle internationally intelligible pronunciation Field specific content description, analysis and assessment of media products target group analysis team meeting and appointment with a client oral presentation of a trade journal or publication themes include: photography, illustration, moving image, film genres, colour and composition, advertising, layout and game design

Assessment criteria, good (3)

A depiction of the evaluation criteria is in the course implementation description. Grading scale: Excellent (5), Good (4-3), Pass (2-1), Fail (0). Grades 3-5 require B2 level competence. In addition to the criteria specified in the course implementation description, active participation is a prerequisite for passing a course. Active participation means that the student attends 75% of the amount of contact lessons on the course unless the course implementation informs otherwise.  The language lecturers record attendances on the lessons in attendance registers. A course that is failed due to too many absences cannot be resat by retaking the exam. Instead, the student has to attend the course again. makes sure that they have the study material (e.g. the textbook) specified in the curriculum. takes part in the activities instructed by the lecture in the contact lessons. completes the given homework according to the lecturer's instructions and on time.