International B2B marketingLaajuus (5 cr)

Objective

You understand the challenges in and the significance of sustainable international marketing as part of the demand-supply chain and you are able to assess international marketing opportunities.
You are able to plan international B2B marketing in the framework of sustainable business and marketing ethics taking into consideration the value creation from production to after-sales marketing.

Content

How do you study and segment international markets?
How can you select a proper market entry strategy?
How can you plan sustainable international b2b marketing taking into consideration marketing ethics during the whole planning process?

Qualifications

Basics of marketing

Evaluation

The student is able to
a. use professional vocabulary and concepts in an expert way in different situations
b. evaluate information sources critically
d. evaluate operations in customer, user and target group situations
e. choose appropriate models, methods, software and techniques according to the purpose and justify these choices
f. promote teams’ goal-oriented operation
g. apply critically the ethical principles of the professional field in different situations