Digital marketing communicationsLaajuus (5 cr)

Objective

You can plan and use the means of digital marketing communications to different target groups, taking into account the goals, message and measurement of the communications
You master the technical basic skills of computer graphics and layout
You can take into consideration the ethical principles of marketing communications

Content

What do integrated marketing communications and digital marketing communications mean?
How is digital media utilised in marketing communications?
How are computer graphics- and layout programs utilised?
How is digital marketing communications monitored and measured?
What are the ethical principles of marketing communications?

Evaluation

c) You can identify interrelated tasks of marketing communications
e) You can use the main methods of digital marketing communications
g) You can justify your operations according to the ethical principles of marketing communications

Qualifications

Customer-oriented marketing