Marketing lawLaajuus (5 cr)

Objective

You can show ability in marketing law and other marketing guidelines and instructions and use professional vocabulary and concepts in an expert way in different situations
You can identify and describe juridical risks related to marketing and anticipatory take them into account
You can evaluate marketing targeted to companies, organizations,
consumers and other target groups from juridical point of view

Content

What are key regulations of B2B- and consumer marketing?
What industry-specific marketing regulations exist?
How to protect brands, products and services?
What are reprehensible marketing procedures targeted to competitors?
How personal data can be used for marketing purposes?
What are sanctions for marketing contrary the rules?

Evaluation

a)You can use professional vocabulary and concepts related to marketing law and other guidelines and instructions in an expert way in different situations
c)You can identify and describe juridical risks related to marketing and anticipatory take them into account
d)You can evaluate marketing targeted to companies, organizations,
consumers and other target groups from juridical point of view

Qualifications

Asiakaslähtöinen markkinointi 5 op
Asiakasymmärrys ja asiakaspalvelu 5 op

Materials

e-Markkinointi 5 op
Myynnin ja avainasiakkuuksien johtaminen 5 op