Selling and content marketing of wellbeing servicesLaajuus (5 cr)

Objective

You know how to acquire information about customers, products and competitors to support sales.
You can describe a company’s sales process.
You can exploit multi-channel content marketing to support sales.

Content

What is the role and importance of sales as part of services marketing?
How does the sales process of a company proceed from prospecting to maintenance of customer relationship?
How do selling to consumers, companies and other organisations differ from each other?
How to support selling with content marketing?
What are the basics of content marketing and how to manage content?

Evaluation

a. You can use professional vocabulary systematically
b. You can search information from the main sources of information
e. You can choose appropriate methods according to the purpose and justify these choices

Qualifications

Marketing of wellbeing services