Entrepreneurship and small business marketingLaajuus (5 cr)

Objective

You recognize the importance of entrepreneurship in the national economy.
You can evaluate your personal skills and attitudes to become an entrepreneur.
You can plan the essential parts of creating a new business venture and evaluate risks.

Content

How do I value entrepreneurship in the society?
How can evaluate entrepreneurial competences?
How can I find business opportunities and develop them to a business idea?
How can I plan some essential parts of the business plan, e.g. finances, marketing and risk management?
How can I master practices for starting a business?

Evaluation

Students can
-use professional vocabulary systematically.
-look for information in the key information sources of the field.
-identify interrelated tasks.
-can plan in a customer and user focused way taking into consideration other stakeholders.
-use the key models, methods, software and techniques of the professional field.
-work as team members in a goal-oriented way -justify their actions according to the ethical principles of the professional field.

Qualifications

No prerequisites.

Materials

From idea to innovation