Commercialization of businessLaajuus (5 cr)

Objective

You can use the terminology of commercialization.

You are able to experiment and apply the methods of commercialization.

You understand how to launch a profitable business into the markets.

You understand the principles of profitable business operations.

Content

How to collect and analyze knowledge of the markets?

How to collect and analyze possible customers?

What means branding?

What is commercial communication?

What is customer based marketing?

How to create a profitable business?