Conseptualization and productizationLaajuus (5 cr)

Objective

You will be able to conceptualize and productize a new product or service.

You will be able to conceptualise (produce visual material) and present alternatives to the company.

You will be able to create a brand image with the company.

You will be able to produce a new concept together with the company through the conditions of the business.

You will be able to understand the intellectual property rights of the product / service

You will be able to understand the different financial channels for placing a product on the market.

You know the stages of productisation in the company.

You will be able to start marketing a new product.

You will be able to use the tools of project management, costing and visualization in productisation.

Content

How will a new product or service be conceptualized with the company?

How will the new product / service be marketed together with the company?

How will the multidisciplinary team conceptualize and productize new product or service on the market?

Qualifications

No prerequisites.
Recomended to execute to course From Idea to Innovation earlier

Materials

Intrapreneurship
From Idea to Innovation
Commercialization and Marketing
Innovation Management in the Digital Age
IPR and Copyright