Brand buildingLaajuus (5 cr)

Objective

- You know how to create a brand.
- You understand the meaning of a brand.
- you can develop a brand.
- You can search information and are able to justify your decisions.

Content

- How to create a brand?
- How to manage a brand?
- How to develop a brand?
- How and where to find background information?

Qualifications

Prior know-how and skills:
Previous graphic design courses.

Materials

Co-requisites:
Logos and design guides.

Evaluation

Students can:
- use professional vocabulary and concepts in an expert way in different situations.
- evaluate information sources critically.
- work as team members in working life expert duties and identify and describe the problems of the professional field.
- evaluate operations in customer, user and target group situations.
- choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
- promote teams’ goal-oriented operation.
- apply critically the ethical principles of the professional field in different situations.