Brand building (5 cr)

Objective

- You know how to create a brand.
- You understand the meaning of a brand.
- you can develop a brand.
- You can search information and are able to justify your decisions.

Content

- How to create a brand?
- How to manage a brand?
- How to develop a brand?
- How and where to find background information?

Course material

Material on Learn platform. Internet sources. Juha Pohjola; Brändin ilmeen johtaminen, 2019. Wheeler, alina; Millman, Debbie; Designing Brand Identity : An Essential Guide for the Whole Branding Team, 2017.

Study forms and methods

Scheduled track: Teaching organized according to timetable, in addition to working order share of the independent work as agreed.

Independent track:
The learning process that has been integrated into the work will be possible if in your assignments you can develop the know-how that has been mentioned in the objectives and contents of the study module. Contact the teacher of the study module before the beginning of the study module in good time to determine it
• is the learning process that has been integrated into the work possible in your own assignment
• what kind evidence you are able to give from your know-how
• which parts of the study module you have to participate in teaching

RDI and work-related cooperation

Possible co-operation with worklife.

Evaluation scale

1-5

Assessment methods and criteria

It is estimated: learning exercises and the student's self-reflection.
Grounds: contents, plane of exercises and the student's own estimate of the learning.
Active participation and approved assignments
Excellent (5), Good (4-3), Satisfactory (2-1) Fail (0)

Qualifications

Prior know-how and skills:
Previous graphic design courses.