Developing and marketing sports servicesLaajuus (5 cr)

Objective

You are able to identify needs for developing sports services.
You can develop and market sports services.
You can use different methods, programs and tools in marketing sports services.
You know what service design means and how it can be used in developing sports services.

Content

What does service design mean in terms of developing services?
How do you use service design as a development tool?
How and with what methods do you analyse sports services to find out their development needs?
How do you collect and analyse client and user information to develop and market sports services?
How do make marketing plans and what marketing tools and channels are in use?

Evaluation

Students can
a. use professional terminology systematically.
b. look for information in the key information sources of the field.
c. identify interrelated tasks.
d. work together with clients, users and target groups.
e. choose appropriate models, methods, software and techniques according to the purpose and justify these choices
f. work as team members in a goal-oriented way.
g. justify their actions according to the ethical principles of the professional field.

Materials

Research and development skills 5 ECTS credits
Management and workplace skills 5 ECTS credits