Marketing managementLaajuus (5 op)

Osaamistavoitteet

You will know the importance of marketing management in practice. As a marketing manager, you can manage, control, and implement the entire marketing operation to build a product and corporate brand in the market.

Sisältö

What is marketing management?
What are the insights into marketing?
How does a company connect with customers?
How does a company set the product and service strategy?
What is marketing communication?
What are the different types of marketing channels?
How does a company implement, control and make a sustainable growth
What is the process to build a reliable product and corporate brand?

Arviointi

a. Automatic assessment
b. Professional doings
c. Progressive idea
d. Ethical principles
e. Critical thinking and writing
f. Proper referencing (XAMK)