Commercialization of wellbeing servicesLaajuus (5 cr)

Objective

You can use the terminology of commercialization.
You are able to experiment and apply the methods of commercialization.
You understand how to launch a profitable business into the markets.
You understand the principles of profitable business operations.

Content

How to collect and analyze knowledge of the markets?
How to collect and analyze potential customers?
What does branding mean?
How to create a profitable business?

Materials

User-driven service development and marketing

Accomplishment methods

Students can
use professional vocabulary systematically
look for information in the key information sources of the field
identify interrelated tasks
work together with customers, users and target groups
use the key models, methods, software and techniques of the professional field
work as team members in a goal-oriented way
justify their actions according to the ethical principles of the professional field.