Commercialization of wellbeing services (5 cr)
Code: WM00EJ70-3001
General information
- Enrollment
-
07.11.2022 - 18.11.2022
Registration for the implementation has ended.
- Timing
-
09.01.2023 - 23.04.2023
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Department of Business
- Campus
- Ecampus
- Teaching languages
- English
- Finnish
- Seats
- 0 - 50
- Degree programmes
- Degree Programme in Wellbeing Management
- Teachers
- Marjaana Roponen
- Anna-Liisa Immonen
- Teacher in charge
- Marjaana Roponen
- Groups
-
WMMI21SPWellbeing management, full-time studies
- Course
- WM00EJ70
Objective
You can use the terminology of commercialization.
You are able to experiment and apply the methods of commercialization.
You understand how to launch a profitable business into the markets.
You understand the principles of profitable business operations.
Content
How to collect and analyze knowledge of the markets?
How to collect and analyze potential customers?
What does branding mean?
How to create a profitable business?
Evaluation
Students can
use professional vocabulary systematically
look for information in the key information sources of the field
identify interrelated tasks
work together with customers, users and target groups
use the key models, methods, software and techniques of the professional field
work as team members in a goal-oriented way
justify their actions according to the ethical principles of the professional field.
Course material
Is presented in learning environment.
Study forms and methods
Idependent online studies during course implementation.
Student workload
133 h
Course part description
Analyzing business environment and planning of marketing - Marjaana Roponen 9.1.-26.2.2022
Profitable business - Anna-Liisa Immonen 6.3.-23.4.2022
Evaluation scale
1-5