Commercialization of wellbeing services (5 cr)
Code: WM00EJ70-3001
General information
Enrollment
07.11.2022 - 18.11.2022
Timing
09.01.2023 - 23.04.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Liiketalouden koulutusyksikkö
Campus
Ecampus
Teaching languages
- English
- Finnish
Seats
0 - 50
Degree programmes
- Degree Programme in Wellbeing Management
Teachers
- Marjaana Roponen
- Anna-Liisa Immonen
Teacher in charge
Marjaana Roponen
Groups
-
WMMI21SPWellbeing management, full-time studies
Objective
You can use the terminology of commercialization.
You are able to experiment and apply the methods of commercialization.
You understand how to launch a profitable business into the markets.
You understand the principles of profitable business operations.
Content
How to collect and analyze knowledge of the markets?
How to collect and analyze potential customers?
What does branding mean?
How to create a profitable business?
Materials
Is presented in learning environment.
Teaching methods
Idependent online studies during course implementation.
Student workload
133 h
Content scheduling
Analyzing business environment and planning of marketing - Marjaana Roponen 9.1.-26.2.2022
Profitable business - Anna-Liisa Immonen 6.3.-23.4.2022
Evaluation scale
1-5