Critical success factors in businessLaajuus (5 cr)

Objective

You know both the local and international current megatrends in your field of business and understand the importance of tacit signals in business.

You are able to identify the resources and elements of continuous competitive edge that are critical for business.

You can identify the key customers of the business and analyse competing companies and products.

Content

What are differerent business models, revenue logics and operation methods nationally and internationally?

How to anticipate the megatrends of the future?

How to identify and strengthen critical resources and how to create continuous competitive edge in business?

What are the company’s key customers and competitors like?

How to make use of networks in business?

Evaluation

Students can

- find, study, produce and evaluate critical and multidisciplinary data relating to companies’ operating environment and success factors.
- identify and use efficiently key business resources to support decision-making.
- evaluate and manage their own activities as entrepreneurs as well as operations involving individuals, teams and networks.
- be responsible for operations and develop them independently.
- evaluate different strategic approaches and justify their use in terms of management and development.
- work independently as entrepreneurs or in the expert duties of the professional field.
- communicate proficiently and systematically about their business to stakeholders by speaking and writing.

Materials

Yrityksen strategiset valinnat 5 op